Key to Success in Business Marketing

Business marketing is when a business markets and sells its goods and services to other businesses or organizations. These other organizations may resell these goods and services or use them in their own businesses to support their operations. Business marketing is often referred to as industrial marketing or business-to-business (B2B) marketing.

A perfect example of Business to business marketing is the automotive industry. Car companies buy various spare parts such as tires, batteries, electronics and door locks that are produced independently by other businesses and sold directly to car manufacturers to assemble cars.

Even the service industry also conducts many business-to-business transactions. For example, a company specializing in housekeeping provides services exclusively to other organizations, not individual consumers.

Business-to-customer marketing is when a business markets and sells its goods and services to retail consumers for personal use. While most companies that sell directly to consumers can be referred to as B2C companies. Business-to-consumer as a business model differs significantly from the business-to-business model, which refers to transactions between two or more businesses.

Business market (B2B) vs. Consumer marketing (B2C)

B2C marketing differs from B2B marketing in several key ways. The business market has very few customers compared to the consumer … Read More