Tag: Business Marketing

• Boohoo is one of several fast fashion brands under investigation for sustainability practices.
• Critics claim recent efforts, like debuting more environmentally friendly collections, are acts of greenwashing. 
• ‘The most sustainable thing they can do is just cease operations altogether,’ one critic said.

Fast-fashion brands are attempting to appeal to an increasingly eco-friendly audience, but critics aren’t so sure their methods have the purest intentions.

UK-based fashion brand Pretty Little Thing and its parent company Boohoo are among the latest retailers facing scrutiny on claims they are misleading consumers that they are environmentally friendly, despite their reputations and investigations that say otherwise. 

Boohoo was the latest to draw ire, after the fast-fashion giant announced a “sustainability and style” collaboration with Kourtney Kardashian Barker earlier this month. The 46-piece collection of garments is made from “recycled fibers,” according to a release from Boohoo.

The partnership was met with heavy criticism on social media, Insider’s Maria Noyen reported, as users slammed both Kardashian Barker and Boohoo for greenwashing — or “the act or practice of making (something) appear to be more environmentally friendly or less environmentally damaging than it really is,” as defined by Merriam-Webster.

Several users pointed out

• Migrants who were flown to Martha’s Vineyard with little information say that they were conned.
• According to Reuters, some of the migrants aboard the flights said a woman paid them $200 to go.
• The woman did not give her last name and approached migrants outside a San Antonio shelter.

Some of the migrants who red state governors flew to Martha’s Vineyard for political purposes said that they were duped by a woman who approached them outside of a San Antonio shelter and paid them to board an airplane with no information as to where it was headed.

On Wednesday, 50 undocumented migrants arrived on the island of Martha’s Vineyard after the governors of Florida and Texas sent them to Massachusetts in a highly antagonized move. The Venezuelan and Colombian migrants boarded two planes in San Antonio, which stopped in Florida on their way to the east coast, and which the Florida governor confirmed that his administration paid for and chartered.

Some of the migrants told Reuters that a woman named “Perla” approached them, paid them $200, and helped put them up in a hotel the night before she led them to the chartered flights with promises