Important Aspects of Determined to Grow in Search Engine Marketing : With a growing market share of 72% and operating with 730+ websites, for foreign businesses, Baidu has become the first choice while recognizing it as Google in the West.
Similar to Google, Baidu is ubiquitous in China and requires you to have a business presence on Baidu. Regardless of SEO or SEM, without using Baidu, your business projects will soon come to a halt.
Simply put, since you consider an optimized web presence with Google pages to be critical to enhancing your business identity, brand awareness, or building authenticity, being on Baidu should be taken seriously enough to reach millions of searchers in China. So, when you intend to expand your market through search engine marketing in China, carefully consider the following points to enjoy steady SEM success on Baidu.
Find the Most Relevant Keywords
It should be noted for any business group, be it large enterprises or SMEs that mainland China’s digital market is truly different in every way. It will not only be surprising but also challenging once you find out that Google doesn’t exist in China. In particular, all social pages popular in the West are … Read More