How to Design a B2B Marketing Strategy

Discover all you need to know about B2B marketing, including the best channels and resources to use to captivate your target audience.

A significant difference exists between business-to-business (B2B) and business-to-consumer (B2C) marketing. In B2C marketing, your messaging encourages an individual to purchase a product or service. In B2B marketing, businesses targetother businesses.

The automotive industry is an excellent example of B2B. Automotive companies such as Ford, Chrysler and Honda don’t manufacture every piece of a car. Instead, they sign contracts with smaller manufacturers to supply items as small asscrews or as large as door modules.

The B2B Buyer’s Journey

The B2B buyer’s journey consists of three stages:

  • Awareness
  • Consideration
  • Decision

To effectively target B2B marketing communications, you must understand how organizations move through this journey.

For instance, with a B2C strategy, you typically only have to convince one person to make a purchase. But in the B2B sphere, an average of six to 10 people are involved in buying decisions, according to Gartner. And each of those peopletypically collects four to five pieces of content they’ve gathered independently to present to the group.

B2B marketing also requires more patience, as nearly 75% of B2B sales to new customers take

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Coastal Marketing Strategies Simplifies Digital Services for

Coastal Marketing Strategies is a South Carolina-based web design and SEO firm that creates responsive websites and implements SEO techniques

Coastal Marketing created a new website design that didn’t take much on our end. Blair wrote all the content which was a huge time saver for May River Flooring Co. Now he’s doing our SEO.”

— Kenny Nix

GREENVILLE, SOUTH CAROLINA, UNITED STATES, July 26, 2022 / — A strong SEO strategy and a user-friendly website design are vital for generating leads. A local web development firm focuses on tactics to boost the website’s ranking and generate more leads from location-based searches. A company’s online visibility relies heavily on implementing effective local SEO tactics. Increased traffic, leads, and sales are the results of this strategy. Digital transformation has become an essential ingredient for businesses of all sizes, and provided that a well-designed website with optimized keywords is necessary for an effective online strategy, choosing a digital service provider can make all the difference. Although there are many options for Greenville businesses, one that has built a reputation for proven and tested results is Coastal Marketing Strategies, led by one of the best SEO and web development experts, Blair Witkowski.


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Indianapolis SEO Company Offers Free SEO Marketing Strategy

North Las Vegas, July 18, 2022 (GLOBE NEWSWIRE) — North Las Vegas, Nevada –

Local Blitz, an Indianapolis SEO company that also has an office in San Diego, CA, is happy to announce that they are offering a free SEO strategy session with their SEO expert as way to determine if SEO is the appropriate investment for the business. The free strategy session will include a number of things, such as: face to face or over the phone strategy session; determine industry search volume information; make a decision on whether SEO is the correct investment; paid advertising information; and competitor SEO information.

Nick Bennett, co-founder of Local Blitz, says, “Our Indianapolis SEO office is based right on the canal in Broad Ripple at 815 63rd Pl STE #103, Indianapolis, IN 46220. We love to call the circle city home and will be happy to discuss your search marketing need either on the phone or in person. Outside of getting results for clients, our secondary focus is transparency. Having been in the industry since 2009, we have heard and seen it all when it comes to search engine optimization. Some of the clients we work with are brand new to SEO,

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How (And Why) to Build a Product Marketing Strategy Around

In the early days, my company sold one product.

Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building stages, we devoted all of our focus to  positioning and messaging around one key product.

Last year, we extended into a number of new categories.

Our original product marketing cadence focused exclusively on the flagship product. But with irons in so many fires, we found that our strategy had to evolve.

When you venture into new categories, customers will visit you (virtually and/or in person) at different stages of a lifecycle: new customers, repeat customers, and lifers. Each group has its own preferences and needs, which should be reflected in your product marketing strategy.

How to gear your product marketing strategy to your customer lifecycle:

  1. Understand what they prefer, and when. A company with many products is like a house with many rooms. Almost everyone enters through the front door, where they’re all greeted by your flagship product.

    You should look at your product marketing cadence through the eyes of new customers, repeat customers, and brand loyalists alike. Which of your products brings people in the

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6 Reasons Why Small Businesses Need To Focus On Online

Small businesses are the backbone of the economy. They create jobs, support local communities, and drive innovation. However, in order to thrive in today’s economy, as a small business owner, you know that it’s essential to focus on marketing. But what kind of marketing should you do? Many small businesses overlook online marketing, but it’s one of the most effective ways to reach your target audience.

The internet has made it easier than ever for small businesses to reach a global audience. Gone are the days when businesses had to rely on brick-and-mortar locations and traditional marketing methods to attract customers. Now, with online marketing, businesses of all sizes can reach consumers anywhere in the world. As a small business owner, you can take advantage of this by investing in online marketing strategies like website design, SEO, social media marketing, and email marketing. By doing so, you’ll be able to reach more consumers than ever before and grow your business at an exponential rate.

In this post, we’ll explain why online marketing is so important and outline some of the best strategies for small businesses. Keep reading to learn more!

  1. Most people research products online before making a purchase
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How To Safely Try New Strategies

When it comes to your small business, are you comfortable with taking risks?

Have you ever experienced the thrill of successfully trying new marketing channels because of your competition?

Maybe you’re enjoying the comfort of your current, reliable campaigns?

You may feel overwhelmed by large business growth strategies, but marketing strategies are not one-size-fits-all.

Small business is different from big business.

By exploring tested, successful small business-specific marketing strategies, you give your small business a safe way to expand into uncharted, potentially viral territory.

We’re happy to share some good news – taking risks doesn’t have to be scary, especially if we look at how other SMBs craft their marketing plans and use them as a guidepost.

On July 13, I moderated a webinar with Amelia Northrup-Simpson, Marketing Manager at CallRail. She showed tested strategies that align with your small businesses to help you maximize marketing ROI.

Here is a summary of the webinar. To access the entire presentation, complete the form.

Why Small Businesses Should Try New Strategies

Businesses Like Yours Are Experimenting

CallRail surveyed 601 US-based marketers to see how they approached taking risks.

They found out that small- to medium-sized businesses were taking a gamble in the

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