Authored by Kulwinder Singh- Chief Marketing Officer, SG Analytics
This exciting world is continuously evolving, and so are the methods and strategies that businesses adopt to market their products and services. The use of technology, analytics and insights are the leading forces changing the marketing domain.
As a business owner, one must keep an eye out for cutting-edge marketing techniques to boost its company’s growth and market share.
The emphasis on the marketing department is more than ever in the last few decades. Customer’s consumption behavior is ever fluctuating, necessitating adjustments to marketing tactics to stay on-trend. If you do not engage in aggressive and smart marketing, your rivals will profit and win over prospects and clients. You must keep an eye out for the most recent marketing techniques that are both economical and productive.
A new-age company will be able to outline such strategies as new growth avenues open up, who your real consumers are versus who you thought they were, how to attract more customers, and where to effectively invest future marketing expenditures with an efficient marketing plan in place. But what is a new-age company?
New Age Company
Most new-age companies typically follow creative business strategies built on knowledge-based technologies. Comparing their business model to traditional corporations’ asset-heavy structure is impossible. New-age companies frequently use technology and the internet to power their operations, serving as a platform where consumers and sellers may connect.
Their main goal is to make a business transaction go as smoothly as possible. Other business models exist as well, such as subscription-based ones like those used by music streaming apps or transaction-based ones like those used by food delivery apps.
Here we have mentioned 3 things you need to integrate into your marketing strategy as a new-age company. Let us have a look-
1- Experiential Marketing
Experiential marketing enables ‘top-of-mind’ recall – they help customers in remembering and retaining the service or product provided by businesses. To put it another way, “Experiential marketing lets brand marketers acquire useful knowledge by connecting directly with customers outside of the mass-media ecosystem.”
Experiential marketing is the next marketing tactic that can bridge the gap between customers’ growing desire to interact with marketers and brands on their own terms and traditional marketers’ hesitant shift away from mass-media marketing.
Traditional marketers still claim that their audiences still respond to mass media, particularly when a new brand is being introduced. They must realize, nevertheless, that there is a growing desire for unconventional concepts and experiences, which the media may or may not be able to provide.
Experiential marketing allows consumers to interact with the brand rather than simply the product. The new ideas, designs, and concepts help consumers cut through the daily deluge of thousands of impressions. Pioneering and multidimensional experiences elicit strong emotions and deepen the connection between brand loyalty and brand identity.
2- Omnichannel Marketing
Omnichannel marketing is a strategy that enables customers to have a smooth buying experience regardless of whether they are using a computer, a mobile device, or going into a physical store.
This approach provides clients with a more seamless buying experience regardless of the channel, platform, or stage of the customer journey by acknowledging and addressing the fact that the modern customer is no longer restricted to a single outlet.
No matter the industry, omnichannel marketing is becoming more and more critical to organizations. Customers need seamless experience across platforms and the impression that a firm value them as unique people. Because customer experience (CX) is becoming increasingly important to customers, you will hear a lot about it these days.
When purchasing anything, customers frequently use many channels. The narrative, content, price, and vision of your brand must follow your potential consumer through their whole buying journey for omnichannel marketing to be effective. The key to omnichannel marketing is personalization. Find out who and how they utilize your services first. After that, adjust your omnichannel marketing campaigns to their needs.
3– The Disruptive Brain Power of Artificial Intelligence
Technology is constantly evolving, and during the past decade, much has changed. The same holds true for the use of AI in marketing. Understanding the fundamental concepts behind the benefits of AI in marketing solutions can inspire original concepts that can pioneer new fields in a new-age company.
AI may assist in automating tasks to increase corporate productivity by 40%. By doing this, your business may save time and money while concentrating its efforts on giving prospects a high-quality experience rather than wasting too much time transferring information between spreadsheets.
AI may also reduce the mistakes made during marketing operations. With supervision and instruction, artificial intelligence can do specific jobs more effectively than humans can. When AI fails to deliver the anticipated results, human error is usually involved in the setup of the AI program with sufficient data, or it was used in a way that was not intended.
Artificial intelligence is considerably more likely to boost return on investment since it can significantly speed up the execution of marketing efforts, cut costs, and increase efficiency.
New Age Marketing for New Age Companies
Ultimately, new-age marketing is all about giving your clients a better, more thorough experience.
Whether you run a small, mid-sized, or large business, your capacity to appease your clients eventually determines how well you can expand and build a reputation online.
DISCLAIMER: The views expressed are solely of the author and Adgully.com does not necessarily subscribe to it.